Hi, I’m Andrea
I'm a strategist, creative leader, and problem solver who brings together business thinking, storytelling, and creative direction to help brands and businesses grow.
With over a decade of experience across brand strategy, marketing, and creative direction, my work spans emerging businesses, entrepreneurs, and established brands.
My approach combines big-picture thinking with hands-on experience, uncovering what makes a business different, identifying opportunities, and turning ideas into strategies and experiences that connect with people.
Whether it's shaping a brand's positioning, developing a new concept, or navigating the next stage of growth, I bring a fresh perspective and the experience to move ideas forward.
Outside of work, you'll usually find me traveling, exploring new places, or at the gym.
STRATEGY & LEADERSHIP
Brand Strategy · Marketing Strategy · Positioning · Business Growth · Creative Direction · Fractional Leadership · Coaching
BRAND & EXPERIENCE
Storytelling · Brand Development · Concept Development · Customer Experience · Campaign Development · Content Strategy
CREATIVE & EXECUTION
Art Direction · Design · Digital Marketing · Social Media · Video & Photography
SELECTED BRANDS I'VE WORKED WITH
Weber · Tripadvisor · Orgain · Boxed Water · Enjoy Life Foods · Knockaround · Rust-Oleum · True Value · Haribo · Blue Bunny · Fisher Nuts · Bomb Pop
INDUSTRIES - B2B / B2C / DTC
Health, Wellness & Fitness · Consumer Goods & Lifestyle · Travel & Hospitality · Technology & Innovation · Home & Living · Professional Services · Education & Nonprofit