Knockaround

Knockaround | Campaigns, Collaborations & E-Commerce

From major sports partnerships to seasonal promotions, I helped shape creative campaigns for Knockaround across digital, social, and e-commerce. My work included campaign concepts, messaging, art direction, and creative oversight, bringing together brand storytelling and sales-driven marketing while maintaining a consistent brand experience across channels.

U.S. Ski & Snowboard

As an official eyewear partner of U.S. Ski & Snowboard, Knockaround needed creative that reflected both brands. I led campaign direction, messaging, and photoshoot art direction, working with designers, developers, and the social team to bring the partnership to life across digital touchpoints.